Our Services

Media

Through OMG and OMA, our media planning & buying groups, we offer clients a strategic approach for implementing OOH campaigns. OMG & OMA negotiate value and guide our clients on how best to activate media to achieve their business objectives.

OOH is a highly localized medium; formats and their effectiveness vary by market. The cornerstone of our experience is our local and independent vendor relationships, which allow us to maintain a constant dialogue and monitor the ever-fluctuating inventory scenarios.

Data | Digital

[d] theory is our Digital OOH and Innovations team that fuels OMG of Companies’ approach to planning dynamic media. Powered by data and technology, [d] theorists work closely with our media buying teams and clients to connect with OOH audiences in the most relevant context for each brand. As devout digital disciples, [d] theorists are proficient in data-driven decision making: planning, buying and measuring media using an automated approach including both mobile audience geo-location and mobile panel data.

Production

Our print-production house, Outdoor Imaging (OI) leverages its clout and broad network of print partners to deliver aggressive rates and shorter lead times. 

OI stewards all phases of OOH production orders from the initial planning stage through delivery confirmation of finished materials including quote requests, production authorizations, spec sheets, schedules, purchase orders, press checks and invoicing.  OI gets the job done on time and puts our clients at the front of the line.

Scope of Work

What We Do in a Year

Billboard
260,000 Digital and Printed Billboards Contracted
Place-based
Utilize 63 Unique Venue Types
Street Furniture
72,000 Signs Posted
Cinema
Negotiate Cinema Upfronts anually
Transit
367,000 Transit ads rolling
Experimental Marketing
Brand activations from local street fairs to the Super Bowl

Averages per year

Key Figures

167

Clients Served

28,090

Media Contracts Issued

426

Unique Vendors Contracted

210++

Media placed in all 210 US DMAs, 1,300+ U.S. Cities, 21 Countries

Averages per year